The company set up its manufacturing factory in the island of Thulusdhoo in 1989, The company's first product SAAFU liquid (a toilet bowl cleaner in 500 ml plastic bottles) competed well with the imported brands and captured a good market share within a short period of launching the products. Almost 60% of the market share in its first three months.

Since then, the company has expanded its product range and today, the company manufactures and markets its own brands of products.

The company is pioneers in the manufacturing of corrugated cartons and plastic bottles in the Maldives. The company's factory is well equipped with modern machinery including blow molding, injection molding machines and corrugated paper manufacturing assembly line. Today the company can meets most of its own packaging requirements and is addition supplies corrugated cartons to the coca – Cola factory in Thulusdhoo Island, Maldives.